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critical discourse analysis campaign slogans Political discourse rhetorical strategies Samar voter persuasion

Beyond the Surface: A Critical Discourse Analysis of Political Campaign Slogans in the 2025 Philippine Midterm Elections

2025 Governance & Public Administration CAS

This study investigates the rhetorical and ideological functions of political campaign slogans used during the 2025 Philippine Midterm Elections, focusing on local candidates in Samar Province. It analyzes how language …

Gatil et al. 21 views 1 downloads

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Beyond the Surface: A Critical Discourse Analysis of Political Campaign Slogans in the 2025 Philippine Midterm Elections

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